640 16 15 07
SEO is an effective way for dentists to increase awareness, get more patients to their dental clinics, and improve their online reputation. While many dentists focus exclusively on on-page SEO, such as keyword optimization, this is a grave mistake. Off-site, or off-page, SEO is just as important — perhaps even more.
In this article, we will go over six off-site SEO tips for dentists. If you set up a website, but it isn’t attracting as much traffic as you were expecting, these six tips might help.
Let’s get into it!
1. Set Up Google My Business
When building a local SEO presence, Google My Business are perhaps the most important directories for dentists. Let’s start with Google My Business — also abbreviated as GMB.
While anyone can set up a business profile for you, only you can manage your own profile. Registering yourself as the owner of your dental clinic allows you to:
- Update your hours
- Update your address
- Add pictures
- Describe your services
- Make a list of your services
- Add business updates
- Collect and respond to reviews
- And more!
Google My Business is important for two main reasons. First, it will help many people find out about your dental clinic. When people search for “dentist” on Google or Google Maps, a list of GMB profiles will pop up. Many people simply look at the top results and read the reviews to decide where to get dental care.
In addition, Google My Business signals help your regular website rank better. The more people who click on your GMB profile and the more reviews it has, the better your website will rank.
Learn more digital marketing strategies for dental clinics in Andalucia
2-Claim and Optimize Listings and Directories
The foremost thing you must focus is acquiring your listing on popular directories and listings. There is a plethora of online directories and listings where you can list your dental clinic and be available for your searchers. People often fail to understand the importance of various free and paid listings available for their businesses to claim. Claiming and optimizing your dental business listing in directories and listings can increase traffic to your website, and attract more customers. These listings will feature the business profiles along with contact details of local dentists. This provides quicker access to the contact information. Even if you have an excellent website, if you don’t create profiles on local listings and directories, you will miss out on a major chunk of your potential customers.
To optimize your local listings, add every crucial information after claiming the listing. Right from your dental clinic’s name to the contact information and the hours of service, feed in every information. Add your website in the specified field, and this will act as a backlink for your dental website. Select the right category on listings and directories so that both, online users, as well as search engines, can understand what your clinic specializes in.
Reviews are the most important thing in Offsite SEO Tips for Dentists in Andalucia
3- Patient reviews
Reviews prove how great your patient care really is. Encouraging these reviews, especially on Google, is great for SEO as potential visitors get proof of your capabilities and are more likely to click on your website. Plus, Google prefers to list locations with high average ratings in local search results.
4- High-quality backlinks
Backlinks are links to your web pages from external websites. When reputable websites post links to your content or landing pages, it increases your domain authority. Search engines value these pages more, which will increase your ranking.
Link building is vital as it adds SEO value and is an effective marketing tool to increase brand awareness and even lead generation.
These are just some factors that affect SEO for dentists. Since most dentists lack the expertise to strategize and implement these SEO strategies, it’s best to work with an agency that has dental SEO experts.
Contact us for a free first Offsite SEO Tips for Dentists in Andalucia