640 16 15 07
Choosing the right keywords for your content is half the battle when it comes to driving organic traffic to your website. (The other half of the battle is creating awesome content!) But don’t get discouraged! We have divided the task into four easy-to-follow steps.
Ready to start? This is how you can choose the right keywords for your strategy and content creation when working on web positioning in Malaga
- Start with keyword research
Any keyword-related task begins with a fundamental activity: keyword research. Before we get bogged down in the nitty-gritty, let’s quickly review what we mean by a keyword.
What is a keyword?
A word or phrase in the content of your web pages that matches as closely as possible the words and phrases that users enter into search engines. The idea is to speak the same language as users when they make their search queries so that you rank higher in your organic search results based on relevance. Mailchimp.com keywords include: marketing platform, email marketing, landing pages, and automation tools. The keyword is the cornerstone of search engine optimization (SEO).
2.Analyze search intent
Search intent helps identify which keywords to select based on why people are searching. They are divided into three categories:
Navigation: the user wants to find another web page
Informative: research a topic.
Commercial: desire to make a purchase
To choose the right keywords with the best results, you need to think like your customer.
Searches like “buy cheap water heater” are very different from “broken water heater” queries. One is a commercial keyphrase and the other is informational.
Ideally, you should offer content in all three areas in order to complete your call to action (CTA). Your keywords will be targeted to different landing pages or web pages dedicated to those search phrases.
For informational searches, you need to provide some unique content related to that phrase.
Blog articles are great for this type of search and can contain multiple key phrases. Naturally, you should link that content to your product pages or contact forms.
Commercial or transitional intentions are the easiest to target, but they are also highly competitive. That’s why hiring an SEO agency to write your copy can help you match your keywords when Google crawls your site.
Web positioning strategy in Malaga for dental clinics and restaurants
- Find keywords with search traffic potential
Unless people are actually searching for a keyword, there’s no point in targeting it. This is because ranking high for a keyword that no one is searching for will not send traffic to you. It just has no traffic potential.
To find what people are looking for, you need a keyword research tool.
Google has a free one called Keyword Planner. The way it works is pretty simple: you enter a topic and it returns you relevant keyword ideas and search volumes.
Analyze the Competition - Another great way to discover the best keywords is through your competitors’ websites.
Tools like SEMRush help analyze the traffic on any website, including the competition. Use it to understand your position in the ranking. Then use those findings to help shape your own strategy.
However, SEMRush is not free.
This is why many companies hire an SEO company to do this research for them. Not only do they get those reports, but the SEO agency does the hard work for them.
5.Choose the right keywords with an SEO agency
We have seen that choosing the best keywords will have a huge impact on the ranking of your business website.
You can do some of the research yourself, but it takes time, skill, and experience to do it well. This is why it is essential to hire the best SEO agency if you want to rank on the first page.
Optimized Digital Marketing is a professional web positioning company in Malaga that specializes in search engine optimization.
We do not use automated systems to choose the right keywords for your site. Our work is transparent, which means you’ll see the actual results through your Google Analytics dashboard.
Contact us today to discuss your SEO needs.