So you’re here. That means you’re looking to boost organic traffic on your website or achieve Position your website in Malaga. Let’s just cut to the chase and discuss how you can increase organic traffic on your website using some tips in 2022.
What Is Organic Traffic?
Simply put, organic traffic is the traffic you don’t pay for.
Basically, if a visitor visits your website without seeing an ad or something, it will be counted as an organic visit.
On the other hand, the traffic that comes to your website after seeing an ad like a Google ad, Facebook ad, etc. will be called paid traffic.
So let’s discuss the tips that’ll help you increase organic traffic to your website.
1.Avoid Keyword Cannibalization
When you target a similar keyphrase through multiple pages of your website, keyword cannibalization happens.
In other terms, keyword cannibalization is when one of your pages eats the other page’s traffic. This can happen because your two (or more) pages are competing with each other by ranking for a similar search on the same page.
2.Optimise for your readers, not search engines
First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.
This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Please your buyer personas, and you’ll automatically please the search engines.
3.Blog regularly
Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.
4.Use long-tail keywords
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you. This is how you become a thought leader on that topic.
Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We’re not targeting every SEO-related keyword.
5.Optimize for Voice Search
Voice search is going to take over text searches in the future.
Smartphones are playing a crucial role in fueling voice search growth. And smart speakers like Amazon Echo, Google Home, etc. are the icing on the cake.
6.Build Links Cleverly
Link building is a smart way to boost organic traffic.
Reports say, 91% of the pages get no organic traffic since they don’t have backlinks.
When you add inbound or outbound links to your content, your pages get more visibility. As a result, more eyeballs on your web pages.
According to First Page Sage, a backlink is the 3rd biggest ranking factor for Google search algorithms.
But about link building, one thing you should keep in mind. If not done right, link building can be prejudicial for your website and can lead you to penalties, account suspension, etc. Thus, you need to make sure that you aren’t violating any policies while building links for your pages.
It is important to make an initial evaluation of your website to verify that it meets the basic requirements to start working on your SEO in Malaga, contact us now for a totally free initial meeting and start the path of Position your website in Malaga.