Can you do SEO in Malaga by yourself?

“Can I do SEO myself” is a question lots of small businesses and start-ups ask since they have to be very careful with how they spend their (usually) limited budget.

SEO (Search Engine Optimisation) like any area of digital marketing is a vast topic – there are some areas that you can probably do yourself but there are also areas you’re going to need to either hire a professional to do for you OR undergo some serious SEO training to get to grips with (although a benefit of an SEO professional is that they’ll be able to bring all their previous experience to the table when working on your project).

Before starting, you must be clear about 2 terms:

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

The second term is: keyword

Keywords

‘Keyword Research’ can sound scary to some people because, as the name suggests, it’s quite research intensive.

This process helps you to identify what searches (aka keywords) people are making that are relevant to your business so that you can target the most appropriate ones with your SEO activity. This involves analysing all of the potential keywords for search volumes, competitiveness and SERP features to prioritise the best target keywords for your business in a documented keyword strategy.

The keywords identified during the research will then be used to inform key rankings factors like your website copy, title tags, meta descriptions, blog content and anchor links.

So answering your question: Can you do SEO in Malaga by yourself?

SEO is not easy. But it’s no rocket science either.

There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.

The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else.

How can I learn SEO?
There’s a couple of things you should do to learn SEO in Malaga by yourself:

Read reliable resources
Get hands-on experience
Don’t be afraid of experiments
Have a lot of patience (SEO is a marathon, not a sprint)
Implementing the things from this guide is a great way to start ?

How long does it take to learn SEO?
To answer this question, we’ll use a common answer of SEO experts to almost any SEO issue: it depends.

While understanding the basics won’t take you longer than a couple of weeks, the actual mastering of this discipline depends largely on the practice, which is a question of months, even years.

Last but not least, SEO is evolving all the time. You should always keep learning and stay updated with the latest updates, experiments and findings and keep doing SEO in Malaga by yourself

Do I need SEO tools?
If you’re serious about SEO, you shouldn’t neglect the useful data and insights provided by various SEO tools. They give you a great competitive advantage and save a lot of your time.

Here are some essential SEO tools every website owner should use:

Google Search Console
a traffic analysis tool (e.g. Google Analytics)
a keyword research tool (e.g. KWFinder)
a backlink analysis tool (e.g. LinkMiner)
a rank tracker (e.g. SERPWatcher)

Is SEO dead?
When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”.

Other than that, search engine optimization is an essential marketing strategy and an ever-growing industry.

If you are not willing to do SEO in Malaga by yourself and need help, contact us for a first free meeting.