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If you want your content to rank (and you definitely do), then you should consider search engine optimization. By definition, search engine optimization (SEO) is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by gaining a high-ranking placement on a search engine results page. search.
To the non-tech-savvy attorney, SEO can seem like a daunting project, but it shouldn’t be. There are a number of basic SEO tips, tools and techniques that you can implement to drastically increase the ranking of your website and the content on it.
SEO can be a full-time job in itself; in fact, there are many blogs and websites dedicated to offering the most relevant and up-to-date information to help you with your SEO journey.
This is the most basic level in the first steps of your SEO in Malaga
- Remove anything that’s slowing down your site
Page speed is a primary factor in SEO techniques.
In the past, you could get away with a slow loading website. I remember the time when I had to wait around five minutes before a popular news site would fully load.
We are sure that you too can remember those times.
That was never a good experience, but today it is the kiss of death in the market. A slow page can deter people from buying your product. - Link to other websites with relevant content
You cannot expect to receive from others if you are not willing to give first. For example, if you’re looking to get inbound links from reputable blogs, one of the simplest ways to do this is by showing your willingness to link out of your content to those blogs.
Of course, you should only link to pages with content that offers great value. It is a good practice of SEO techniques.
More importantly, you can notify an influencer when you are linking your users to them, if your post is valuable, they can link back to your site, share your post or even email it to their huge list of email subscribers.
3) Target long-tail keywords vs. short-tail keywords
Keywords are an essential part of search engine optimization.
If you want people to find your website (and if you want your content to rank in search results), you need to find relevant keywords in your SEO in Malaga strategy, determine the search intent of users searching for those keywords and incorporate them into your meta tags and content.
Before researching keywords, it is essential to review the difference between long tail and short tail:
Long-tail keywords: A long-tail keyword is three or four words, like “how to roll sushi.”
Short-tail keywords: A short-tail keyword is one or two words, like “sushi rolls.”
If you’re just starting out with SEO for a website, you want to focus your keyword research on long-tail keywords. A long-tail keyword (because of its length) has less competition than a short-tail keyword, making it easier for your content to rank.
4) Understand the 3 different search intents
In addition to long tail and short tail, you should also consider the three user intents:
Browsing: A person wants to go to a specific website, like Apple or Facebook.
Informational: A person wants information on a topic, such as how to roll sushi.
Transactional: A person wants to buy a product, such as a sushi roll.
Understanding these intentions is essential because they will influence the keywords you target.
A service or product page, for example, should target a transactional keyword, while a blog post should target an informational keyword. If you search for potential keywords on Google (before writing your content and optimizing your pages), you can determine search intent from the results.
5) Use short and meaningful titles and page headers
If your website has multiple pages, take a look at the page titles and headers you are using on each page. Do they clearly explain what a customer will find on that page? For example, if you have a page that includes information about the types of shoes you offer for toddlers, use a title like “Toddler Shoes.”
Contact us now for a free initial meeting where we will explain more about SEO focused on your business, this is the time to start work you SEO in Malaga