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Where do people go when looking for a vet to take their furry, feathered, scaly or non-human best friend? In most cases, the Internet.
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
Where do people go when looking for a vet to take their furry, feathered, scaly or non-human best friend? In most cases, the Internet.
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
About 86% of people use the Internet to find local businesses, such as veterinary clinics. And, 80% of local searches convert, meaning the user completed a specific action, like scheduling an appointment.
Successful veterinary marketing requires meeting your potential customers where they are: online. Vet internet marketing can help you create an online presence that connects you with people looking for a vet and drives results for your practice.
Optimized Digital Marketing is an experienced full service digital marketing agency. We offer a variety of online marketing services and our team is ready to create and implement a strategy that meets your needs.
For more information about our services, contact us online or call us at 640 16 15 07. To discover the best digital marketing strategies for veterinarians, keep reading!
Why use digital marketing for veterinary clinics in Andalucia?
Are you wondering if digital marketing is a good investment? Before deciding whether you should dedicate resources to promoting your business’s digital presence, let’s review the main reasons why you should focus on digital marketing.
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First of all, by not working on your marketing strategy, you may be missing out on some opportunities that would help you reach new customers. It is possible that the majority of new clients arrive at your clinic thanks to the recommendation of an acquaintance. However, it is advisable to avoid making this your only method of acquiring new clients and take a proactive role in promoting your business. Using digital tools will help you understand your main recruiting channels and spot where you could improve
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Second, maintaining a strong online presence positions you as an authority in the industry, which can build trust with your customers. According to Google, 86% of consumers search for information on the Internet before making a purchase. What impression will they take of your clinic if they can’t even find an opinion on the Internet?
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Thirdly, digital marketing has the great advantage of being able to segment and target a very specific audience. For example, if you only cover a small part of the region you live in, you can target people there.
What strategies can you use for Digital Marketing for a veterinary clinic in Andalucia?
Web design
It’s your online business card
SEO
Get noticed online
Online Ads
Reach your target audience
Email marketing
Connect with your customers
Digital marketing campaigns
Boost your promotions
Live chat
A new channel to talk to your potential customers
Social networks
Join the conversation online
Veterinary Writing
Unique content to attract customers
The 3 strategies that many DO NOT use but that can contribute a lot in your Digital Marketing for veterinary clinics in Andalusia
Email marketing
It is an effective channel that allows you to build and maintain stronger relationships, publicize the news of your center and retain your current customers.
What can be done with email marketing? Here are some ideas:
-Organize a special class on pet care.
-Send a newsletter every two weeks or every month with tips on pet care
-Share the latest news from your veterinary clinic.
-Send an automatic email to your customers with a special offer to retain them.
-You can also use this channel to improve communication and relationships with your current customers. Sending appointment reminders, a visit summary, or treatment tracking will help improve the customer experience.
As you can see, there are plenty of opportunities to work with email marketing to make sure your customers and prospects understand what you have to offer.
Stand out on Google with Google My Business
What do you do when you need information? Most people go straight to Google, so that’s where you should be too! One of the easiest ways to accomplish this is through a Google My Business listing.
This is something that appears both in the search engine and in Google Maps when a user performs a local search in order to find a nearby establishment or one that is in a specific area.
Fortunately, this is a free service offered by the search engine itself and it is very easy to register. However, we recommend that you take the time to fill in all the information and include images, a helpful description, and the correct contact information.
It´s a big opportunity in your Digital marketing for veterinary clinic in Andalucia
Reach your customers with targeted ads
One of the main advantages of digital marketing is access to advertising and targeting for small businesses. Depending on the platform, you can segment by hobbies (Facebook Ads), professional positions (LinkedIn Ads) or keywords searched in the search engine (Google Ads). Additionally, you can select your geographic area as well as the age of the people you want to target.
Let’s see an example. Let’s say that Charlie has a veterinary clinic in Máñaga. His goal is to reach people in Malaga and its surroundings who are specifically looking for a veterinary clinic. Through Google Ads, he can request that one of his ads be shown when someone in the area searches for “emergency vet” or “veterinary in Malaga”. During the weekend, Charlie also organizes events for the dogs to socialize. Again, through Facebook Ads, she decides to target the Malaga area to show her Instagram ads to people interested in dogs.