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Before reaching your table, they first go through your website and social networks. Do you have them updated and optimized? Can they find you easily?
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
Before reaching your table, they first go through your website and social networks. Do you have them updated and optimized? Can they find you easily?
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
It’s no mystery that social media is so much more than a place to share life moments, look at hashtags, or watch videos of cute pets. Whether we like it or not, it also became part of the offline side of life. Social media is now an important part of business too – it’s another marketing channel for all kinds of businesses, both online and offline.
Car workshops, online stores, architecture studios, personal trainers, music bands and funeral homes, for better or worse, are already present on social networks. Includes restaurants.
Much has been written and said about social media marketing for online businesses: companies, online stores or new technologies.
But what if you just opened your donut shop around the corner and want to build a proper online reputation to get more customers and grow your business?
To help you, we have prepared a guide to social media marketing for restaurants.
Some important numbers
The impact of social media both online and offline is massive.
93% of consumers admit that online reviews affect their decisions.
84% of consumers trust online reviews as much as personal recommendations.
68% of consumers are willing to pay up to 15% more for the same product or service if they are sure they will have a better experience.
75% of people bought a product because they saw it on social media.
Social media and online reviews are the social proof restaurants need to thrive and thrive.
A perfect restaurant social media marketing is a must.
How to take advantage of digital marketing for restaurants in Andalucia?
1. Develop the brand identity of your restaurant
Your brand identity is more than just your brand colors. It represents the personality of your business, the tone of your content, the emotions you want to inspire in your customers. “Happy” is not enough. Think of the most popular restaurants:
Taco Bell: humor and wit
Cheesecake Factory: indulgence and extravagance
Panera: health and freshness
Olive Garden: family and comfort
So first and foremost, understand your target audience, then further segment that audience into individual buyer personas with interests and lifestyles you cater to.
Establish a theme and feel that works well with all of your personas, and then express it consistently in every piece of content you create and every action you take.
2. Build a website
This is non-negotiable tt a minimum, you need a home page, about us, a menu, and a contact page. But ideally, you’ll want a reviews page, a photo gallery, a blog, and even an FAQ page. We’ll talk more about optimizing your site later, but the important thing to keep in mind here is that your website is the go-to place for current and potential diners, and it needs to be professional – first impressions matter!
Do you already have a website? Find out how you can improve it with Optimized Digital Marketing
3. Set up your social networks
Next on the list for building your online presence is your social profiles. The most popular social media platforms for restaurants are Facebook and Instagram, but TikTok, Twitter, YouTube, and even LinkedIn have their place for many brands.
Seek professional help if you want to include it in your Digital Marketing for restaurants in Andalucia.
Learn more about our Social Network Management service
4.Take and post beautiful photos
Good photos are an inevitable part of restaurant social media marketing.
Great photos sell things.
Make sure your restaurant photos are no different.
Visual content is superior to any other form of content. It is easier to absorb, it stays in the memory and, in the case of food, it whets the appetite. Food is visual.
5. Get Listed on Restaurant Apps
Food and restaurant apps are among the best free restaurant marketing tools, as being found on one of these means being found by people with great intent. Food apps allow users to filter very specifically, so the key to this is to add as much detail as possible, including:
-Category
-Website
-Address and telephone
store hours
-Menu
-Price range
photos, and many
-Attributes: wifi, outdoor seating, parking, special diets, etc.
6. Monitor your reputation
Restaurant social media marketing involves monitoring mentions of your restaurant on social media.
It’s particularly crucial for newly opened restaurants to gain initial traction both online and offline.
7.Google my business
In your plan about Digital marketing for restaurants in Andalucia This could be the most important factor for your restaurant to appear on the coveted page of one of the Google search results.
Google shows what’s called a “Location 3 Pack” when you search, for example, “seafood restaurant in [city].” The Local 3-Pack jumps ahead of search results with a map and three listings – prime real estate! There are many factors that Google weighs when determining which restaurants to show in the 3-Location Pack, and it’s always changing. Moz reports that proximity is one of the most important factors at just 19%; Google reviews account for 13% of the weight, according to Moz.
One thing is for sure: owning your Google business listing helps gain visibility for your restaurant. Secure your listing and make sure all information is accurate. You can go to Google My Business to start the process.
8. Ask for reviews
The power of online reviews is undeniable, and customers are almost always happy to leave them. But the thing is, they still need a little help. This means that soliciting reviews should be part of your restaurant’s marketing strategy.
Here are some ways to do it:
Have an artistic, framed sign near the tables with an easy-to-remember link or QR code.
Include an application and link on your website, menus, coupons, punch cards and receipts.
ask for them in person
From time to time ask in social posts.
9. Invest in paid ads
Posting paid ads on platforms like Google and Facebook will get your restaurant in front of a high volume of qualified eyes. For help incorporating paid media into your restaurant marketing plan:
Use location targeting to ensure that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you a lot of money in advertising).
Follow these Facebook ads tips for restaurants to get the most out of the platform.
Check out our guide to Google local advertising to make sure you’re optimizing your account for the highest ROI.
Have a mobile PPC strategy.