640 16 15 07
Digital marketing can help you go global and reach guests from all over the world.
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
Digital marketing can help you go global and reach guests from all over the world.
Talk to a multilingual expert to understand how to get ahead of your competition today.
Learn more than you can do
It’s hard to overestimate the importance of having a strong hotel digital marketing strategy if you’re looking to expand your business.
What marketing strategies and tactics are worth implementing in the first place to win the hearts and minds of travelers?
Here at Optimized Digital Marketing, we work closely with top-tier hotels and have a solid understanding of how they leverage online marketing to create a steady influx of bookings (and capitalize on spikes in demand, too!).
We’ll take you behind the scenes and share the most effective hotel marketing strategies.
For more information about our services, contact us online or call us at
640 16 15 07. This is the time to discover the best digital marketing strategies for holiday hotels in Andalucia, keep reading!
Digital marketing for holiday hotels in Andalucia
What you must do
1
Take your website seriously
Many visitors jump to Hotels.com or one of the many other online travel agents to find the best deals. However, you will also know that many online users will search the hotel’s website for more information or even a better price for the night. With this in mind, an attractive website is absolutely necessary to get the best results. When travelers visit your website, make sure it’s up to date, attractive, and easy to use.
Learn more about our web design services here.
2
Create an effective landing page
Another ideal approach when it comes to working on digital marketing for holiday hotels in Andalucia, resorts, and bed and breakfasts is to optimize your landing page. Landing pages are said to have the ability to generate leads for your business.
However, you must understand that your audience has a limited attention span. You only have about 7 seconds to make a good impression according to a study. But if done correctly with the right approach to testing and targeting, you can easily increase your conversion by 300%.
3
Content is key
Create content that builds trust and helps build the guest experience. Think not only about offering products or services to the guest, but about how the guest will feel when planning a vacation and booking with your hotel or resort.
4
Blogging really works
Blogging not only attracts your guests but also helps with your organic ranking on Google. Your blogs should aim to educate your guests on any local events, company news, or travel tips. Keep it relative and consistent.
5
Metasearch on the rise
Travelers value shopping, so being able to be on a level playing field with larger companies is key to driving more direct bookings to your site.
Other digital marketing strategies for holiday hotels in Andalucia
6
Retargeting to reach new and repeat travelers
When you stay in front of travelers after they leave your website, you keep your brand top of their mind more often, then when the traveler is ready to book, they can remember your brand and convert directly more likely.
7
SEO mix
To improve traffic to your website, which will lead to more revenue for your business, you need to make sure that you are set up correctly to be visible on search engine results pages. Using a good combination of keywords will help produce positive results.
We are experts in SEO, learn more here and start including it today in your digital marketing strategy for holiday hotels in Andalucia
8
Master email marketing
One of the most popular misconceptions that many people fall into is that email marketing is dead and no one reads the emails. That said, users want to engage with emails, and 49% of people reported that they even want to receive communications from their favourite brands. But you need to make your email communication relevant to your guests.
Some ideas you may want to consider including in your email marketing communication are:
Sending monthly newsletters
Contact your guests to promote special offers and add-ons
Sending discounts or other benefits to guests in your loyalty program, encouraging them to book weekend stays
Share news and updates about your hotel (for example, new services and updated facilities).
When it comes to promoting your special offers to guests who have already booked with you, pre-arrival communication has proven to be the most effective.
9
Connect with your guests through social media
Influencer marketing is not the only way to engage with your potential guests in the digital space. You can do it directly and almost for free by creating accounts for your brand on social networks.
If you’re struggling with the question of what kind of content is worth sharing, here are some ideas to spice up your newsfeed:
In addition to hotel news and updates, don’t be afraid to let social media users take a look behind the scenes. People love brands with a human face.
10
Integrate video into your marketing efforts
Video content has already won the hearts of many people around the world. For example, YouTube attracts 122 million daily active users, and 1 billion hours of content are watched worldwide every day.
Video can be a great asset to whatever online marketing channel you’re using (social media, emails, ads, blog posts, etc.).
– Make sure your videos are professionally made
-Create a YouTube channel
– Share stories of your hotel staff and their experiences working at your hotel.
11
Use Ads on social networks and Google
It will help you increase the reach of your accounts and segment who to show your ads to.