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Educate, Engage, Entertain with Social Media Marketing
A large number of younger potential new patients will likely check a dental practice’s social media accounts such as Facebook or Instagram before they bother to check their dental practice website and many will prefer to contact you over Facebook Messenger or Instagram rather than make a phone call.
People like to know more brands and dental practices before making a purchase.
But don’t worry, with our creativity and the right social media management, you’ll never miss a new patient inquiry.
What are the best social networks for dentists in Andalucia?
Just like every dental problem has a specific treatment, every social media platform caters to a certain type of audience looking for relevant information that fills their needs. Let us understand what each platform has to offer that can help you build your content strategy.
As one of the pioneers in social media marketing and a platform that boasts 1.84 billion daily active users, you must create a Facebook page for your practice. Advertising on Facebook has been steadily rising as businesses have successfully generated leads and built a niche following for their content.
Cost: Free | Pay to promote your content
Best for:
Patient testimonials
Information and sharing news about your practice
Learning and educational posts (pictures and videos)
Information and sharing news about your practice
Introducing your dental team
Professional development news
Recommending products and DIY tutorials
Sharing information about participation in networking events
Holiday or seasonal wishes
Primarily a visual platform, Instagram is one of the most commonly used platforms used by dental practices. With soaring engagement levels among Gen Z and Millenials (64% of Instagram users are under the age of 34), Instagram equips you with the best ingredients to create a perfect recipe for your audience to consume and walk into your office.
Cost: Free | Pay to promote your content
Best for:
Patient testimonials
Before and after photos
Learning and educational posts (pictures and videos)
Information and sharing news about your practice
Brand films
Introducing your dental team
Professional development news
Sharing information about participation in conferences, webinars, podcasts, and other networking events
Recommending products and DIY tutorials
Sneak peek into life outside the office like family, or other hobbies
Connecting with other dental professionals
Holiday or seasonal wishes
Tiktohttps://www.tiktok.com/es/k
Tiktok appeals to a younger audience compared to other social platforms, as they tend to enjoy consuming short-form, entertaining content. There are a variety of content ideas that you can play with that speak to that audience while getting your brand name out there. You can find plenty of great content to begin your Tiktok journey.
Cost: Free | Pay to promote your content
Best for:
Learning and educational content
Before and after photos
Fun and entertaining videos
Produce recommendations or demos
Short patient testimonials
Dental office tour
Holiday and seasonal video wishes
Along with connecting with other dental professionals on LinkedIn, you can also create a page for your practice to improve your online presence. The purpose of getting yourself on LinkedIn is not to acquire new patients but to showcase how your education and background have shaped your ideals as a dental professional that reflect in your practice culture. Building your personal brand to emerge as a thought leader will very quickly magnify your audience’s trust in your practice.
Cost: Free | Pay to promote your content
Best for:
Joining Dentistry discussion forums
Connecting with other dental professionals
Sharing professional development news
Sharing participation in conferences, interviews, podcasts, webinars, and other networking events
Sharing milestones about your practice
Share links to your website blog or publication in prominent online publications
Writing posts about your practice
4 things we can help you with with a social media plan for dentists in Andalucia
Build your brand
For dentists, social media is a great way to showcase the personality of your brand. While your paid advertising promotes the benefits of coming to your practice, social media gives patients some insight about you and your team, helping to build a relationship before they even set foot in your office. Social media can also be a great opportunity for dentists to share knowledge and build their status in the community as a trusted healthcare provider.
Learn more about the digital marketing strategies for dental clinics in Andalucia that we can put in place for you.
Attract new patients
Social media channels can be a very effective way to target new patients for your practice. Some of this can be accomplished through organic reach, but paid ads can really target people based on a number of demographic and behavioral characteristics, allowing you to zero in on your “ideal” patients. Interacting with the people who engage with your dental social media posts through likes, shares, and comments also helps to show new patients how actively involved you are and can amplify your reach.
Connect with your current patients
Engaging your current patients is just as important as trying to reach new patients. Sharing content that informs them helps keep them connected to your team and can also encourage them to recommend your office to other people they are connected with online.
Help your SEO
Humans aren’t the only ones paying attention to your activity on social media. Search engines also get ranking signals from your social media activity, so the more active you are on social media, the better your chances of moving up the rankings.
Learn more about how to work SEO for dental clinics in Andalucia
Write us if you want a FREE first meeting to discuss a plan for your social networks for dentists in Andalucia