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How does your dental practice attract most of its new patients? Do you typically rely on traditional methods such as advertising in the yellow pages or on the radio? If you haven’t embraced digital marketing yet, the future growth of your dental practice — perhaps even its continued health as a business — will suffer as a result.
Has your practice stopped attracting new patients at the rate it once did? That’s because the old methods of advertising aren’t as effective as they used to be. Today, at least 85 percent of consumers use the Internet to find local businesses. Those people aren’t seeing your advertisements in the phone book because they’re looking for dentists online. They aren’t hearing your radio advertisements because they’re streaming music from their smartphones to their cars’ stereo systems.
Digital marketing for dentists isn’t just about reaching a larger audience — it’s also about delivering the right message for each person. No other method of marketing gives you the ability to target specific clients and client segments; and if you know who you’re reaching, you can deliver a more effective message.
Potential Dental Patients Usually Fall Into One Of Four Categories
They are symptomatic
These patients do not know what treatment they need or even if a treatment is necessary. They are researching a specific pain point or frustration they are dealing with like bad breath, bleeding gums, loose teeth, cracked tooth, grinding teeth, and so on…
They are doing research
These patients probably have not yet seen a clinician about their problem. They think they know what the problem is and are looking for solutions that make sense. A search like this might be “implant supported dentures vs dental implants.”
They are shopping
Patients that are shopping are usually typing in very specific treatments and something related to price, cost, or affordability.
They are looking for a 2nd opinion
These patients will oftentimes type in very clinical terminology because they have been specifically treatment planned by another clinician. Their reasons for a second opinion could be financially based or based from a skepticism that the treatment may not be needed, or they are looking to hear if there are any alternatives.
Let’s look at some of the benefits of Digital marketing for dentists in Malaga and learn more about why it’s necessary for the continued success of your dental practice.
Why SEO Is Essential?
We understand that each clinician and practice is different. We believe in a custom analysis of your practice goals so we can drive the targeted traffic you are looking for. Search engines use a variety of different factors/data points to rank your site. It all begins with keyword research which allows us to create custom content based off of search trends in your area. Custom content paves the road to position you as the authoritative figure in your area of expertise. This proves to search engines that your content is relevant to the keywords being searched.
Learn more about our SEO services in Andalucía
Content Marketing
Your dental practice probably already has a website. If not, creating one should be your top priority.
A website is one of the most valuable digital marketing tools you can have to promote your dental practice, bring in new patients, and teach people about your services. One of the most important aspects of any website is its content.
Content marketing is the process of creating and tailoring the written and media content on your website to attract website visitors and convince them to act in some way, whether by scheduling an appointment or calling for more information. The content on your site can play a valuable role in:
Establishing your dental authority
Building relationships with patients
Educating patients about your services and practices
Increasing conversions
Building community around your brand
Detailing why your services are necessary
Ideally, your site should feature several types of content to increase the amount of time users spend on your site. Creating a blend of infographics, blog posts, video content, and paid advertisements to include on your website can work wonders to promote your dental practice and produce growth.
Email Marketing
Email is another essential digital communication method. Emailing enables you to include infographics, videos, images, and written information in your messages to patients and allows for direct advertising and communication.
Exist differents tolos that allows you to write emails from pre-written templates and include images from the Weave media library. These features can enable you to write a high-quality email in just minutes.
Get Good Online Reviews
When potential patients search Google for a new dental practice, they often read reviews of many practices before settling on one. Your dental office’s reviews play a significant role in your practice’s reputation.
To learn more about Digital marketing for dentists in Malaga that we can apply to boost your dental clinic, contact us for a totally free initial meeting.